Urban Leaf Case Study

+8.2%

additional confirmed subscriptions
(99% confidence level)

client goals

Urbanleaf is an ecommerce store built on Shopify. This is an online microgreens e-store to buy pre potted plants for your kitchen and garden.
Our goal was to increase conversion to checkout.

Key Performance Indicator (KPI) : conversion to checkout

Funnel component : Product Page

Traffic sources : Social, Display, Paid Search

Device targeting : Desktop & Mobile

Traffic allocation : A / B (50% / 50%)

result

+8.2%

additional confirmed subscriptions
(99% confidence level)

Then we asked users “What stops you from signing up?” to understand their rejections and concerns.

2 weeks

tested

This online survey had a 10-second time delay aiming to capture engaged users.

Here is the list of users’ objections according to 9,765 answers:

Research

Research is the critical part of landing page optimization services as we need to get actual data on how to increase conversion rates instead of guessing or blindly following the best practices.

We started with visitor session recordings, online surveys, and finding data to indicate why visitors weren’t converting with hotjar.

According to the hotjar, 18.72% of users were clicking on product images. That was a strong indicator that product information was missing.

Hypothesis

Product images to be laid clearly and entice user to scroll down the page
Emphasis on reviews and rating
Move cross sell product to the bottom most section of the page
Add short and long description

result

+8.2%

additional confirmed subscriptions
(99% confidence level)

Then we asked users “What stops you from signing up?” to understand their rejections and concerns.

2 weeks

tested

This online survey had a 10-second time delay aiming to capture engaged users.

Here is the list of users’ objections according to 9,765 answers:

NEW

OLD

Hypothesis

To overcome price rejections by emphasizing lowest price in sale (“starting from $10”), discounts, and scarcity through using a countdown timer.

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